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Global Beer Fridge — Activation Ideas Molson Canadian has done it again. Following the success of Passport Beer Fridge and Anthem Beer Fridge the Canadian beer launched Global Beer Fridge. Or shall we say Google Beer Fridge? The stunt uses Google’s voice recognition and translation services, to unlock the fridge wh Passport Beer Fridge — Activation Ideas
KELLER'S BRAND RESONANCE PYRAMID // HEINEKEN CASE STUDY KELLER’S BRAND RESONANCE PYRAMID // HEINEKEN CASE STUDY. customer in their communication strategy by offering them several experiences as we have seen lately through the “ Departure Roulette” that Heineken always tries to transform their … Heineken’s Global Reach - Term Paper Moreover, Heineken uses striking actions in order to promote a global message through local channels, also known as viral trending. An example is the ‘Voyage’ campaign with the ‘Departure Roulette’ at the JFK airport in New York: a flight paid by Heineken to an unknown destination (Epstein, 2014).